FAQ
Why are you focused on creative content?
Why not just give food or other aid directly?
Our mission is to nourish the world in body, mind, and spirit, so that we can end poverty at all levels.
Physical poverty exists because of a deeper poverty of heart: a loss of hope, connection, and compassion.
We must address both types of poverty.
Our purpose-built, science-supported creative content inspires people, rekindling courage and compassion. Its proceeds fund further humanitarian aid. By uplifting hearts, we uplift lives.
At the same time, through the efficiency of our charitable model, we can turn £1 of donation into £3 of aid, helping generosity go further and serve more people.
How is your work science-backed?
Studies from institutions like Harvard, Oxford, and UC Berkeley affirm an ancient truth: awe can shift the mind and body toward wellbeing, compassion, and connection.
Our content is designed to evoke awe and wonder, easing agitation, opening hearts, and bringing people together. And we share it through large mainstream channels for the greatest positive impact.
When the world is increasingly at war, what difference do you think you can make?
War begins long before the first weapon is picked up. It is born in inner and outer suffering. Hunger, poverty, and hopelessness leave societies fragile and prone to conflict. We cannot solve this with more force. The only practical and lasting solution to conflict is to ease suffering and reawaken interconnection.
Many people are hurting, angry, or traumatized from experiences no one should endure. This is a humanitarian emergency in itself. We are here to provide mental health support and positive choices to believe in.
Peace in the world begins with each one of us living peacefully, with compassion and care for our neighbors. And everyone is our neighbour.
How do you determine where to give aid?
We take this responsibility seriously. As a new charity with a global mission, we direct our aid where it can bring the most benefit.
We focus on regions where:
the need is clear and urgent,
aid can be delivered safely, and
trusted, efficient partners are already on the ground to ensure every resource is placed in the hands of those who need them.
This prudent approach ensures that as we grow and develop aid infrastructure in our own right, we maximize integrity, efficiency, and on-the-ground practical learnings.
Where does my money go?
In our first year, part of your donation helps build the foundation for our charitable model. It will enable us to set up our distribution network and engaging the staff who make our humanitarian mission possible.
As our charitable model comes fully online, we will return those donations threefold in aid, allowing your support to reach farther and help more people over time.
To support transparency, our website will maintain a list of active community charitable initiatives as they get under way. We will also share our annual financial reports to keep you informed.